India's one of the oldest consumer companies, Godrej Consumer has announced to acquire the Nigeria based personal care player Tura International.

Godrej Consumer is a part of the legendary Godrej Group run by one of India's well known business family: the Godrej family. And Godrej was not alone in the race to acquire Tura International. Wipro and Dabur were also in talks with the Nigerian company but finally Godrej managed to bag the deal in its kitty.

The acquisition clearly hints at Godrej's ever rising global ambitions. In the last three years, the company has done two other significant acquisitions of Kinky and Rapidol, the two South African companies. The company aims at taking the contribution of its international business in the total revenue pie to 50%, in the next three months period.

The company didn't revealed the financial details of the acquisition, but if industry sources are to be believed Godrej Consumer has spent somewhere between Rs. 120 to 150 crore to acquire Tura international. The company has a footprint in 50 countries spread across Africa and Europe. It has a strong hold in the Nigerian soaps and skin care segment which can help Godrej to strengthen its position in the global market.