On Monday, Internet search giant Google announced its new Google Play Music service which will give the company a leading edge against its cloud rivals on the music front, by enabling the users the advantage of `free' digital storage of their music.

According to Google's announcement, coming via an official blog post, the Google Play Music service will be available in Europe from November 13.

The service will boast an iTunes-beating `Scan and Match' feature which will scan the users' library and save it to the cloud; thereby paving the way for accessibility to the library from any Google device. The feature does away with the tedious job of uploading every single song, as it matches songs on the users' computer to a master database on Google's servers.

Unfolding the additional benefit of sharing music with friends through the Google Plus social network, the Google Play Music service will allow the users to store as many as 20,000 songs online; and to play these songs on any Internet-connected device at up to 320Kbps quality.

Meanwhile, revealing that Google has also recently worked out an agreement for bringing the catalog of the Warner Music Group to its Play store, Andy Rubin - Google's SVP for mobile and digital content - said in the blog post: "We're now working with all of the major record labels globally, and all the major U. S. magazine publishers, as well as many independent labels, artists and publishers."