To “nourish the inner aspect”, Oscar winner Hollywood actress Gwyneth Paltrow (Shakespeare in Love) suggests buying self-designed pair of Converse shoes for a friend in the latest newsletter of her blog “GOOP—nourish the inner aspect”.

For gift-giving, her blog advises buying dozen themed cookies per month for the entire coming year, handicrafts from “mompreneurs” (busy moms with home-grown businesses) with dolls starting, personalized baby blankets, personalized melamine plates, monogrammed coasters, name prints, engraved iPod, and custom bracelet or necklace with charms. Paltrow has herself designed a series of cards which she wants us to buy to “keep family and friends posted”.

Hindu statesman Rajan Zed has criticized Paltrow’s blog for being too materialistic and indulging in mundane things and shallow substances dealing with temporal and external pleasures while claiming to “nourish the inner aspect.”

Zed, President of Universal Society of Hinduism, in a statement in Nevada (USA) today, said that the idea of foraying into “inner aspect” was wonderful, but he did not comprehend why Paltrow wanted to market a product with an entirely different label. Although the tagline of GOOP is “nourish the inner aspect”, there were not many deep spiritual and philosophical thoughts in it, which were essential part of “nourishing” the inner self. It was very “external”, Zed added. He offered to help Paltrow, if asked.

GOOP is said to be a name carved from 37-year old Gwyneth Kate Paltrow’s initials, who is also sometimes known as “part yogini”.

Sampurn Media