Washington, January 4 : Hot chocolate tastes better in an orange or cream coloured cup than in a white or red one, researchers say.
The study by two researchers from the Polytechnic University of Valencia and the University of Oxford adds to recent research demonstrating how our senses perceive food in a different way depending on the characteristics of the container from which we eat and drink.
“The colour of the container where food and drink are served can enhance some attributes like taste and aroma,” Betina Piqueras-Fiszman, researcher at the Polytechnic University of Valencia (Spain), told SINC.
Along with her colleague Charles Spence, from the University of Oxford (UK), the scientist has come to the conclusion in the case of drinking chocolate.
Both conducted an experiment in which 57 participants had to evaluate samples of hot chocolate served in four different types of plastic cup. They were the same size but of different colours: white, cream, red and orange with white on the inside.
The results reveal that the flavour of chocolate served in orange or cream coloured cups was better for the tasting volunteers.
However, the sweetness and the aroma where hardly influenced by the colour of the cup, despite the participants mentioning that the chocolate was slightly sweeter and more aromatic in a cream coloured cup.
“There is no fixed rule stating that flavour and aroma are enhanced in a cup of a certain colour or shade,” Piqueras-Fiszman said.
“In reality this varies depending on the type of food, but the truth is that, as this effect occurs, more attention should be paid to the colour of the container as it has more potential than one could imagine,” she said.
According to the study, these results are relevant for those scientists interested in understanding how the brain integrates visual information not just from the food itself but from the receptacle or container from which it is consumed.
In addition, this information could encourage chefs, catering professionals and even the packaging industry to think more about the colour of crockery and packaging. As the researcher explains, “it is a case of experimenting to understand how the container itself affects the perceptions that the consumers have on the product.”
The study has been published in the Journal of Sensory Studies. (ANI)