After donning the role of Mughal ruler Akbar in megahit "Jodhaa Akbar", the Bollywood actor Hrithik Roshan is ready to play a Roman emperor in a new TV advertisement.

Directed by Indrajit Nattoji, the commercial is for cookie brand 'Milano' for which Junior Roshan is the brand ambassador.

In a declaration, Nattoji said, "Set against a background of 10,000 warriors, we are almost filming a 'Gladiator' (movie) in 30 seconds... We'll be going the way of the Hollywood hit '300'... 20 extra warriors are going to multiply into 10,000 (and) putting Hrithik in an uber cool period, packaging in 30 seconds was a high."

"I was also influenced by his classical good looks reminiscent of a Greek god," the director added.

Nattoji also admitted that the actor's regal bearing as a Mughal ruler in "Jodhaa Akbar" assisted in deciding his new avatar.

The initial part of the advertisement has been shot in Mehboob Studios in Mumbai and the second stage, which has a war scene, is planned to start in Gran Sasso Campo, 150 km from Rome, around mid May.

Sanjeev Mulchandani designed Hrithik's attire for the commercial.

The post-production of the advertisement will be done in Malaysia. (With Inputs from Agencies)