Mulberry, the famous handbag maker, is the latest luxury brand to have been freed from the clutches of gloom period. The retailer saw its sale go up by 66 per cent during the Christmas period.
Considering the fact that the latest official figures have shown retail performance to be one of the worst till now, the rise is really good. Data collected by the Office for National Statistics, UK said that the December sales were flat during the year. They have gone down by 0.8 per cent during the month.
This is the period when the food and fuel prices have both seen a rise because of the severe cold weather. Disrupted travels and rising fuel prices have made the matters worse.
But for the company the good thing was that its Internet sales went up and that now alone accounts for some 10.6 per cent of sale. Demand rise in Asia also led to the increase. What is even more interesting is that Mulberry was able to sell a large portion of its stock in full price. The discount sales were up by 34 per cent.
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