First regional Bengali entertainment channel, Star Jolsha, was launched on Thursday by Star India Private Limited.

An array of programs including fiction, non-fiction, mythology, movies and reality shows will be telecast on this new channel.

Star India chief executive officer Uday Shankar feels that they will create a revolution in Bengali entertainment with the launching of Star Jolsha.

“The Bengali regional genre has shown a substantial growth in the past two years in comparison with other regional entertainment markets and with this new channel we will try to bring a new level of diversity to the world of entertainment,” informed J.C.Giri, regional channel head, Star India.

The grand launch of the channel was attended by many well known personalities from Mumbai and Bengal films.