A British company, New Call Telecom, which offers home telephone services, broadband and low-cost international calls, has taken back its outsourced work from India after it found that outsourcing it to India is no longer cheaper than doing the same work in the UK. Many British companies outsource their work to India because it costs very low.

New Call Telecom competes with BT and Sky to offer these tele-services to the customers. After taking back its work from India, the company has opened a call centre in Lancashire.

New Call's Chief Executive, Nigel Eastwood, said, "We did a cost and service analysis of returning home and there was an absolute parity between what we are paying for a third-party call centre in India and here in the UK”.

Eastwood also said that using British staff would also cut costs in the average amount of time taken to deal with customer inquiries. Eastwood further added that India is not that cheap any more as the number of call centers in the country and real estate prices have increased.

Besides New Call Telecom, Barclaycard has shifted its call centre to the UK, slashing 600 jobs in India.