With the aim to provide extraordinary experience to the customers of Airtel digital TV, its Direct To Home (DTH) TV service, Bharti Airtel gladly announced today that it has entered into an innovation and technology partnership with Infosys Technologies Limited (Infosys). Bharti Airtel is considered to be the India’s greatest integrated telecom services provider.

Under this partnership, Infosys will be offering a suite of products including devices, application servers and interactive applications. All this will aim at giving a better digital lifestyle to Airtel digital TV customers.

Airtel’s well appreciated digital TV technology, which already was quite popular now with combination with Infosys’ Digital Convergence Platform will definitely more smiles on the face of the customers, as it will provide customers with digital lifestyle applications letting them have interactivity and personalization into their own living room. Interactive and non-intrusive applications such as widgets would be included in it, which can be brought upon use by the customers to see important and customized information.

It would be for the very first time that the TV viewers will get to access local city information through the help of  interactive applications such as iCity, enjoy hassle-free Internet experience on their TV with iNet and get live and personalized Stock Quotes, Breaking News, Horoscopes, Cricket Scores and Shopping deals in the city without disrupting their TV-viewing experience.

“Airtel is delighted to partner with Infosys to offer cutting-edge interactive applications on Airtel digital TV - its DTH TV service. This is in line with Airtel’s partnership approach to innovation and its commitment to deliver the best in world technology to its customers. With this partnership, Airtel aims to revolutionize the TV-viewing experience and usher in the future of television in the country,” reported Mr. Atul Bindal, President - Telemedia Services, Bharti Airtel on the occasion.

“At Infosys, we are focused on helping our clients compete effectively by creating differentiated product experiences for their customers. The Airtel digital TV is an exemplar of this focus. The technology platform that powers Airtel digital TV brings the power of computers to our television sets. In addition to entertainment, it is now possible to experience interactive information services and engage in transactions using our regular home TVs. This technology also makes it possible to have converged consumer experience across devices like televisions, computers, smart mobile phones and digital music players. The availability of these services in the Indian market marks a significant milestone – the transformation of the idiot box into a smart box,” informed Mr. S.D. Shibulal, Chief Operating Officer, Infosys.