Vespa set for a third India entry

Vespa set for a third India entryAfter making waves on almost every Indian road for many years before its party was spoiled by the home-grown Bajaj Auto, Vespa surely has had a lot of fame on its side.

However, the company is planning a third entry in the Indian market nearly 50 years after it first rolled into the country. Though, it is already very clear that the company will be making its presence felt in the domestic circuit in its new avatar, but one cannot deny the fact that the brand already has enormous brand equity in the Indian market.

Notably, the Italian company recently said in a statement that the board of Piaggio & Co has approved a plan under which it will invest close to euro 30 million over a two years period with an aim to establish a plant with a 1.5-lakh capacity.

Moreover, the company also highlighted the fact that the unit will produce a model specially developed for India, the world's second-largest two-wheeler market. While the journey will begin with the Vespa 125 LX model, the company took this decision in a meeting between Roberto Colaninno (chairman) and the board of directors of Piaggio & C. SpA.