LAVA Mobiles has announced the launch of its youth oriented mobile phone in Indian market.

The name of this model is LAVA M 23. As per the company officials, this product is basically designed to satisfy the demands of current generation youth of the country. To attract them, this phone is loaded with some extra ordinary features in it.

According to its marketing tactics, it has been cleared that the company is looking forward to capture the huge segment of young buyers of India by its music-related features. Moreover, the M 23 is a dual SIM handset.

It has a 2.2 inches TFT screen having 176 x 220 LCD resolutions. This phone supports several other features like MP3, MP4, FM, Digital Camera, video player, video recording etc.

It has an 850 mAh Battery inside it. For internet connectivity, it has WAP, GPRS with Bluetooth facility. Its external memory is of 8 GB and can be expanded further with a 2 GB Micro SD Card. The price of this new model is Rs. 4,499.