Department store Company, Debenhams has announced that the bad weather has cost the company close to 30 million pounds in form of festive sales. But this is not the only company that is facing this kind of results since heavy snowing has led to drop in sales of almost all retail outlets.

There are, however, a few companies like the grocer, Morrisons which saw a rise of 1 per cent in the like-for-like sales excluding VAT and fuel charges. Then there is Blacks Leisure which is into the making of black leather jacket and saw roaring sales during this time of the year.

Also John Lewis and House of Fraser were able to show good performance during Christmas season.

But an overall performance of the retail sector has been poor which can also be understood from a British Retail Consortium and KPMG survey that showed that the sales figures decline by 0.3 per cent in December. Said Stephen Robertson, the director general of the BRC that an unusual performance of the, winter season impacted the festive mood during Christmas. Coupled with those are the growing concerns of spending reductions.

As compared to the performance of sales during 2009 when it grew by 4.2 per cent, this time year it was quite less.