Finnish-based mobile telephone giant Nokia has joined hands with the wildlife conservation organization, World Wide Fund for Nature, (WWF) to help conserve tigers in India.

Under this initiative, Nokia and WWF-India, will work jointly towards providing education for sustainable growth, increasing knowledge on tiger conservation in the villages surrounding tiger reserves.

Mr. D. Shivakumar, Vice President and Managing Director, Nokia India, said, "The tiger population in India has seen an alarming decrease due to shrinking forest cover, and increased poaching. We have joined hands to spread awareness about this important cause."

Moreover, the combined scheme would also discover alternative livelihood programmes for villagers residing around National Parks, particularly the Ranthambore National Park in Rajasthan, which is well-known for its tigers.

Nokia would work with WWF with the intention to fortify sustainable and alternative livelihood programmes, to connect them with subsisting initiatives of other line departments of the Government of Rajasthan.