After years of struggle to shun those extra kilos, Oprah Winfrey has finally started a diet regimen on a larger scale, claiming she has a money spinning target.

The five-year deal with the former talk show host will bring in $43.2 million income to the company. Winfrey has bought 10% stake in the company for the purpose.

As the news broke, Weight Watchers shares reported an upsurge that touched almost double its core value. According to the deal, Winfrey will make use of an app designed by Weight Watchers and will be placed under a personal coach for the weight loss regimen.

The company officials said that Winfrey has given consent for her name being tagged on the advertisements, image and several promotional products.

She has, apparently, also agreed to present the company on certain occasions.

"Weight Watchers has given me the tools to begin to make the lasting shift that I and so many of us who are struggling with weight have longed for. I believe in the program and decided to invest,” Winfrey said.

This is not the first time Weight Watchers would have entered a deal with any celebrity. Earlier, singers like Jessica Simpson and Jennifer Hudson have been a part of their promotion campaigns.

However, this time, the company is specifically focusing on overall health and wellness instead of exclusively resorting to weight loss.

Weight Watchers President and CEO Jim Chambers said that the company has widened its horizon and added focus to wellness alongside weight loss.