With Research In Motion (RIM) set to launch it new BlackBerry 10 (BB10) platform on January 30, marking the company's first release in two years, research firm Ovum has pointed out in a recently-released statement that the forthcoming software release has chiefly been designed for the existing BlackBerry users.

Noting that RIM's BB10 platform does not seemingly take into account the current trends in the mobile-devices arena, Ovum's chief telecoms analyst Jan Dawson said that the new OS basically builds "the best BlackBerry for BlackBerry users."

Further adding that the new BB10 OS, as well as the devices based on the software, will not be able to pull the struggling RIM out from its downhill spiral, Dawson said that though the new platform will give RIM some boost, it would till be "no salvation" for the company.

With regard to the upcoming BB10 release, Dawson said that RIM still faces the "twin demons" of consumer-driven purchasing capability and a "chronic inability" to attract buyers from mature markets.

Dawson also added that RIM's key focus while promoting the new BB10 offering was mostly on improved multitasking, e-mail, productivity, contacts and calendar apps, instead of better games, content consumption or social networking experience.

Stating that RIM cannot be blamed "for wanting to hold onto its 80 million existing subscribers," Dawson said: "Our analysis suggests RIM has always sold about half its devices to new customers and half to existing customers upgrading to a better phone."