New Delhi, April 8 : Actress Deepika Padukone, who gave four back-to-back hits last year, has been signed as the brand ambassador of Lifestyle International Pvt. Ltd.'s ethnic wear brand Melange by Lifestyle.
The 28-year-old recently shot for the latest spring-summer campaign for the brand and she will also be endorsing the brand for its autumn-winter range.
"Melange by Lifestyle has an amazing range of salwar, kurtas and churidars. The most amazing part about it is that it is ethnic yet so contemporary. I think it is perfect for modern Indian woman," Deepika said in a statement.
Mumbai, March 26 : Actress Deepika Padukone's fan following on Facebook has crossed 15 million, and as a mark of appreciation, she has decided to give her fans an opportunity to chat with her live on Facebook Wednesday.
Her Facebook page is www. facebook. com/DeepikaPadukone, and it very recently crossed 15 million likes.
Deepika, who gave four back to back hits like "Yeh Jawaani Hai Deewani" and "Ram-leela" last year, has always considered her fans to be the reason behind her success, and she makes it a point to express her gratitude in her own small ways, said a source.
Mumbai, March 13 : Actress Jacqueline Fernandez, who is fitness conscious herself, believes Deepika Padukone and Salman Khan are the greatest fitness icons of the Hindi film industry.
While Jacqueline worked with Deepika in "Race 2" last year, she will be seen opposite superstar Salman in Sajid Nadiadwala's "Kick".
"I think a great icon or inspiration for fitness is Deepika Padukone," Jacqueline said here in an interview.
Mumbai, March 10 : Actress Deepika Padukone, who was on a roll with one hit performance after another in 2013, is jealous of another actress! She is in awe of Kangana Ranaut's work in the recently released "Queen".
"I have seen 'Queen' and I am jealous of her performance, I think she was outstanding," the 28-year-old said here Saturday at the HT Mumbai Most Stylish Awards.
Deepika also praised "Queen" director Vikas Bahl for portraying a woman's emotions so beautifully.
New Delhi, March 6 : Actress Deepika Padukone has been appointed the brand ambassador of cereal brand Kellogg's.
The 28-year-old, riding on four back-to-back hits like "Chennai Express", will present women with a Special K 2 Week Challenge as part of a healthy lifestyle to help them begin a weight management journey. The challenge aims to prepare women for a bold and contemporary look for weddings.
New Delhi, Feb 27 : "Karthik Calling Karthik" co-stars Deepika Padukone and Farhan Akhtar have come together to share the frame yet again. The duo features in a new advertisement for a soft drink brand, and they will be seen celebrating "the little joys of life".
Coca-Cola's new campaign - 'Chhoti ho ya badi, har khushi mein Coca-Cola', urges consumers to revel in the big and small joys of life.
This is the first time that Farhan and Deepika have worked together in a series of ads, directed by filmmaker Anurag Kashyap.
New Delhi, Feb 13 : Bollywood's leading actress Deepika Padukone has been named the brand ambassador of Hewlett-Packard India's new VoiceTab series of tablets. She says the products are "exactly what I want from my devices".
The technology giant Thursday announced the launch of its HP Slate6 VoiceTab and HP Slate7 VoiceTab, plus four new mobile devices that are built for enhanced performance and maximum mobility.
Deepika has used one of the latest products and she is a satisfied customer.
Mumbai, Dec 30 : The New Year is yet to set in but for Deepika Padukone it already seems to be turning out well. The actress, who gave four back-to-back hits in 2013, is likely to announce two more projects around her 28th birthday.
She currently has three films - "Happy New Year", "Finding Fanny" and Imtiaz Ali's next, to look forward to next year.
"Deepika will be having special announcements around her birthday (Jan 5)," said a source close to the actress.
New Delhi, Dec 21 : Bollywood actress Deepika Padukone and comedian Kapil Sharma have received Indian of the Year 2013 awards for their contribution to the entertainment industry.
In an awards ceremony held here Friday, CNN-IBN honoured 11 extraordinary Indians across Politics, Sports, Entertainment, Business and Public Service categories.
Deepika received the special achievement award from her father and former badminton star Prakash Padukone.
Mumbai, Dec 9 : With four back to back hits this year, it is quite natural for Deepika Padukone to lead the nomination categories at award functions. The actress has been nominated in four categories at the BIG Star Entertainment Awards this year.
The fourth edition of BIG Star Entertainment Awards is scheduled to take place Dec 18, said a statement.
New Delhi, Nov 30 : Deepika Padukone's fluid and energy-packed dance in the "Nagada sang dhol" song from "Goliyon Ki Raasleela Ram-Leela" has been widely appreciated but she doubts if she can recreate the grandeur of the number sans the film's director Sanjay Leela Bhansali.
She says the song's popularity was the "least expected of the lot".
"There were other songs in the album which we thought would become popular... this was the underdog," Deepika told IANS.
New Delhi, Nov 22 : Actress Deepika Padukone, daughter of former India badminton great Prakash Padukone, says all her co-stars - be it Shah Rukh Khan or Ranbir Kapoor - have challenged her to a game, and lost!
While shooting an episode of UTV Stars' "Breakfast to Dinner", Deepika shared how she has won challenges thrown to her by her fellow actors, said a statement.
"All my co-stars challenge me, whether it's Shah Rukh or Ranbir. They all challenge me, and of course they all lose," she said.
Film: "Goliyon Ki Raasleela Ram-leela", Cast: Deepika Padukone, Ranveer Singh, Supriya Pathak, Gulshan Devaiah and Richa Chadda; Director: Sanjay Leela Bhansali; Rating: *****
Just when you think you have seen it all, there comes a film that reminds you of how far the cinematic medium has come... And how far it can go in the right hands. Let's face it - Bhansali is Bhansali. The visual imagery in all his earlier films - from "Khamoshi: The Musical" to "Guzaarish" is comparable with the best art from any field of aesthetics.
Mumbai, Sep 19 : If she looked gorgeous as a south Indian girl in "Chennai Express", Deepika Padukone stuns with her latest Gujarati girl avatar in "Ram Leela". The actress thanks designer Anju Modi because her costumes helped her get into the character in Sanjay Leela Bhansali's latest directorial venture.
"Anju has done a fabulous job considering this is her first feature film... I felt in the character the minute I wore the clothes. I felt like Leela," said the actress here in an interview.
Mumbai, Sep 19 : Deepika Padukone terms "Ram Leela" a very tough film saying that director Sanjay Leela Bhansali is such a perfectionist that he doesn't settle for anything less that what he has in mind.
This is her first film with Bhansali, known for making hits like "Hum Dil De Chuke Sanam" and "Devdas". He also went behind the camera for "Saawariya" and "Guzaarish", but they failed to appeal to the audiences.
Now the director-producer is coming up with "Ram Leela" with Deepika and Ranveer Singh in the lead roles.
Mumbai, Sep 16 : Sanjay Leela Bhansali's much-awaited film 'Ram Leela' trailer was unveiled Monday by the director and the film's lead pair of Deepika Padukone and Ranveer Singh.
Deepika, who is playing Leela in the film, said: "Leela is the female version of Ram, who is very vulnerable but emotionally strong."
Ranveer described his character of Ram as raw, energetic and intense young boy from Gujarat.
For the trailer launch, Bhansali chose a Gujarati theme - the PVR complex here was completely decorated in Gujarati style.
New Delhi, Aug 13 : When the content is good, a film works despite bad reviews. "Chennai Express" is the best example of this. Defying critics, replete with witty dialogues, an entertaining story and Shah Rukh Khan and Deepika Padukone's never-seen-before-kind-of-avatars, the romantic comedy zoomed at superfast speed at the box office to earn Rs. 100 crore in the first weekend itself - and is headed to rake in much more moolah.
New Delhi, Aug 10 : Shah Rukh Khan and Deepika Padukone-starrer "Chennai Express" is chugging on with immense steam at the box office. The film recorded an opening day collection of Rs. 33.12 crore, say trade experts, and it is expected to do well across national and international quarters over the weekend.
Heavy promotions for the Rohit Shetty directorial, coupled with a release on an auspicious occasion like Eid-ul-Fitr Friday, seem to have paid off. Even before the release, the buzz for the movie was strong, giving it a collection of Rs. 6.75 crore in the home country from paid previews Thursday itself.
Mumbai, Aug 8 : She fits the role of a modern young woman to the T, but "Chennai Express" pulls Deepika Padukone out of that zone and presents her as a traditional southern Indian girl. The actress says styling and costumes are the key to good performances.
"The get-up helps a lot... your job is half done if your styling is right," said Deepika
"If I am shooting in a village and the way that is created, it (the character) comes automatically. When you are in the (right) clothes and in the world of the film, you give it that much more automatically," she said.
New Delhi, Aug 5 : "Chennai Express" actors Shah Rukh Khan and Deepika Padukone added star value to designer Manish Malhotra's grand finale show at the Delhi Couture Week 2013 (DCW). The show reflected architecture of the 1930s, with resplendent embroidery on women's bridal wear.
Deepika 'towered' above all others in an exquisite deep blue lehenga, which was heavily embroidered in gold and silver thread. In a neat hairdo and an eye-catching neckpiece, the actress definitely made a statement on the ramp, flaunting her perfect midriff at the show Sunday night.