Chandigarh, Jan 24 - Bollywood producer Pahlaj Nihalani, credited with launching actors like Govinda, Chunky Pandey and Suniel Shetty, says the profit-driven attitude of multiplexes is leading to the downfall of quality cinema.

"Multiplexes are gradually eating away good cinema and new talent. They are charging exorbitant ticket prices and show only those movies that have strong cast. Other movies with fresh and experimental subjects wither away after just one or two shows," Nihalani told IANS here.

Mumbai, June 11 : Veteran Bollywood filmmaker Pahlaj Nihalani launched a musical flick "Khushboo" here today.

Rajesh Ram Singh is the director of the film, which is introducing two newcomers in the Bollywood, Rishi Rehan and Aviantikka.

Filmmaker Pahlaj Nihalani has himself chosen the newcomers.

"I think it's a great concept. It's a love story and the story is such that the twist in the tale is beautiful. It's a story about two people how they meet and keep meeting and the kind of journey that they take and the kind of lesson that they learn from each other," said Aviantikka, the actress.