Star India, CJ Home to launch a new ‘Home Shopping Channel’ in the Country

Television broadcaster Star India Pvt. Ltd and South Korea’s CJ Home Shopping Ltd have formed a joint venture company, christened Star CJ Network India to launch 24/7 home shopping television channel in the country.

Under the arrangement, Star India will run the proposed channel while CJ Home Shopping will provide the backend support such as providing a host of products, tie-ups with local brands among others.

Both partners are expected to invest in around $2 million (about Rs 9 crore) towards uplinking and downlinking of the proposed channel.

The Star CJ Network is presently looking for an approval from the Foreign Investment Promotion Board (FIPB) to infuse in excess of $2 million towards running a non-news, non-current affairs channel that is likely to be launched in early 2009.

Both Star India and CJ Group had been in talks for the past 6 to 8 months, but Star CJ Network India has finally been incorporated, after a long period of attempts, made by the management of the company.

According to sources, the joint venture company is likely to be headed by a senior Star India executive.

Earlier this year, Network 18, a promoter group company of Television Eighteen India has launched ‘Home Shop 18’ a 24-hour shopping channel in this genre on standalone basis.


Technical View on Stocks
Anil ManghnaniRajat BoseVijay BhambwaniAmbareesh BaligaPrakash GabaSudarshan SukhaniAshwani GujralAshu Madan

Recent Images


Check out More news from Telecom Sector :: Pharmaceutical Sector :: Auto Sector :: Infrastructure :: Real Estate