It is not a less-known fact that the coupons that the retailers issue mostly go unused for the uneasiness of carrying them along. However, under the recent plan, the nationwide retailer Target is now planning to give coupons on the mobile phones.

The mobile couponing phenomenon has also earlier being used but not at such a scale which target is aiming at. $1 off on Kraft cheese, $1 off on some food products and $3 off on various variants of Glade air fresheners are the examples of the offers that the consumers are making use of via their mobiles.

Analysts believe that this action by the retailer will aim to take the mobile couponing phenomenon on new heights. Many even claim that it has the potential of doing what American idol did to make people learn texting.

With many retailers expected to follow the suit, it is expected that the usage of the coupons will also boost the sales of the retailers in the region. As per the announcement by Target, the consumers can either enrol online or by sending a text message to the prescribed number.