Tata group firms are now turning their focus to rural Indian market as this under-penetrated segment promises great opportunities.

According to Siddhartha Roy - an economic advisor with Tata Group's economics & statistics department - rural India's income will jump from $571 billion in 2009-10 to around $1.8 trillion by 2020-21.

Dr. Roy believes that India's rural market is now flush with money, and thus it requires to be tapped.

Therefore, to tap rural India's increasing disposable income, Tata group firms are now targeting this segment with purposely-designed products and services.

Tata Motors, for instance, has focused its retail campaign on village clusters with a population of less than 50,000, and it is successfully selling 1,500 units of vans and small trucks every month in such identified markets.

Sandeep Singal, chief of branded retail & strategic distribution at Tata Teleservices, said, "50% of our base investment is in rural areas as we see revenue from such markets is increasing year by year."

Tata's watch and jewelry business division Titan claimed that its rural-focused initiative Gold Plus generate a revenue of around Rs 800 crore during the current fiscal through its thirty-one stores it opened in Andhra Pradesh and Tamil Nadu.

Similarly, Tata Chemicals - the salt, seeds and fertilizers division of the conglomerate - has created a network of outlets that touches more than 180,000 villages across India.