Tata Sky Ltd., the JV between the TATA Group and STAR, has finally launched Personal Video Recorder technology in the market with the name of ‘Tata Sky+’. 
With the launch, Tata Sky becomes the first company to bring this technology in the country. 

The Tata Sky+ digicomp has MPEG 4 technology, a hard disk and an in-built personal video recorder (PVR). The box has ability to record up to 45 hours of live entertainment.

The company claims that PVR allows subscribers to save a particular content airing on one channel, while watching another. In addition, the subscriber can view the saved content as per his/her convenience later through pause & rewind live TV function.

The latest SetTop box is available at price of Rs 8,999/-, which Tata Sky+ would roll out in a phased manner across the country. However, existing customers will be offered an upgrade at affordable price.

The company hopes that up to 50% of its new subscribers will go for newly introduced service

As of October 2008, Tata Sky has a subscriber base of 2.7 million in India and the company hopes its premium service will help it increase its reach to 8 million subscribers by 2012.