Tata Teleservices has decided to launch JuiceCaster 6.0, a unified mobile social networking for its Indian customers.

All Tata Teleservices subscribers can easily access the new service (JuiceCaster 6.0) as a downloadable application for BREW as well as Windows Mobile handsets.

JuiceCaster 6.0 offers Indian users the flexibility to publish multimedia content from their camera-enabled mobile phones to any person, group, internet site, or desktop.

While launching the service, Mr. Pankaj Sethi, president, Value Added Services, Tata Teleservices Ltd, stated, “Social-networking services have a vibrant uptake among youth audiences in India.”

Presently available only in the US, JuiceCaster 6.0 is just like internet-based social networking sites including MySpace, Facebook, and Orkut that lets users to capture, share, and publish content at once, and maintain rich social networking links that include profiles, friends lists, and personal status, all of this right from their mobile phones.

Besides, JuiceCaster incorporates user-created videos, meeting new people and stay connected with friends and family into one user-friendly application. Users can also share unlimited mobile media with friends, family, colleagues and custom groups.

“Through the Tata Indicom Mobile Handsets, our customers will now be able to remain updated and connected with their networked friends all through the day. Mobile devices provide a great opportunity for Mobile 2.0 and social networking to find mass appeal, and not be constrained by PC ownership. We are glad to partner with Juice Caster 6.0 to provide this appealing service to India's youth,” Mr. Pankaj added.

Indian mobile market has more than 250 million subscribers. The growth of mobile data services together with the rich heritage of valuing social interface makes India a perfect market for JuiceCaster.