Toshiba Corporation has roped in master blaster Sachin Tendulkar as its brand ambassador across its product categories and for corporate branding in the Indian market.

With Sachin as the new Brand Ambassador, Toshiba will be rolling out a wide-ranging cross-product media drive with the key message of 'Quality·Technology·Design'.

While talking of his endorsement for Toshiba, Tendulkar said that Toshiba is all about excellence in quality, technology as well as design.

''They believe in perfection and innovation which has also been the guiding force throughout my career. I am extremely happy to be a part of Toshiba family,'' Tendulkar added.

As the brand ambassador for Toshiba, Sachin will be featured in Toshiba ads in major media for its laptop computers, LCD TV and home appliances. (With Inputs from Agencies)