Vertebrand, country's foremost Brand Value Management Advisory declared that its has inked a JV partnership with Equancy International, Europe's premier boutique consultancy specializing in Corporate Communication, Brand Strategy, Digital Marketing and CRM.

Via this JV deal, Vertebrand would apply superior methodologies in Marketing, Branding and Customer Loyalty Enhancement, for all its customers crosswise a range of sectors including Retail, FMCG, Pharma, Automobiles, Engineering and Technology.

The joint venture would allow Vertebrand to handle marketing as well as branding projects for Equancy's global customers across India primarily, extendable to Middle East and Asia Pacific over time, as Equancy's exclusive licensee for Asian markets.

The joint venture is a platform for Vertebrand to swell its presence and scope of operations internationally, thus assisting Vertebrand not just expand its business grosses, but also offer it with knowledge on the most recent worldwide trends in branding, design, digital marketing and client loyalty enhancement techniques.

The consulting groups crosswise Vertebrand and Equancy will team up closely in knowledge transfer via formal training programmes as well as in project delivery in definite cases, crosswise their combined offices spread over India, Europe, China and USA.

While talking over the partnership, Mr. Jean Paul Lafaye, CEO and Founder of Equancy stated, "India is no more a third world country; it has a throbbing and pulsating economy. Almost all the multi-national companies are today present in India. Our target client is any business keen on reinforcing its competitive advantage or unique value proposition in the crowded Indian market and who is willing to invest time, effort and money in long-term enhancement of its brand value.”

While commenting on this worldwide partnership, Mr. Raghu Viswanath Founder and Managing Director, Vertebrand said, "Brands mean business and are not just the face of a business; they are its backbone. We are today, arguably India's largest brand value advisory having successfully engaged with various companies across Industry verticals like Retail, FMCG, Pharma, Automobiles, Engineering and Technology After having pioneered the concept of outsourced Brand value management in India, we are today seeking to expand our horizons and venture abroad."