It has been few months since the war at the luxury car segment entered the next lap after BMW dethroned Mercedes to become the largest selling luxury carmaker in India but the race is now in the financing segment of the Indian luxury car market.

While the aim is to make the cars much more affordable to the Indian consumers, both the top players in the Indian luxury car market have now decided to think out of the box rather than offering vanilla discounts to the consumer.

Wilfried Aulbur, MD & CEO, Mercedes Benz India recently said that the Indian luxury car market is all set to enter the next lap of growth in the domestic circuit. Aulbur further pointed out the fact that the biggest challenge in the Indian market as of date is to launch products that are high on quality yet maintaining the affordability factor along with profitability.

Moreover, the spokesperson from BMW India said that the finance arm gives a lot more flexibility to BMW in the Indian market. The consumer gets a lot many attractive options when it comes to their own respective finance arms hence bringing more consumers in the Indian luxury car market.