Aston Martin, the well known UK classic sports car maker, is planning to unveil second
brand with an exclusive design, and has named it ‘Lagonda’ to attract more and more customers in the emerging and competitive market.
On Monday, Ulrich Bez, Chief Executive, informed in a statement, “We remain limited in our market penetration by the pure character of our cars.” He also said that after 16 months in private ownership, it was time for Aston Martin to think about a longer-term future.