The COVID-19 has impacted many of the industries in different ways across the world. If talked about India alone, the country has witness a surge in the online gaming sector, and other online entertainment options such as video channels, and so on. Also, due to lockdown, a number of e-commerce as well as brick and mortar stores are facing loss as they are closed under the Government order.

But again there has been noticed an increased demand for the online services that are selling necessary items such as grocery and medicines even when the brick and mortar stores of such items also available.

A noticeable change in the behavior of people recently

A change has been noticed in the behavior of the people in recent times since when the news of coronavirus breakout has come out. Indian customers always have trusted the brick and mortar stores more than the online stores as they can touch and feel the items before buying them. Also, at some of the stores, customers can even bargain and get the items at a discounted price from time to time.

But the news of coronavirus breakout has brought a major change in the behavior of many people. As the spread of the virus is through touch, there are many people who do not wish to take the chances and hence have shifted to online stores for their necessary items. Of course, the free home delivery services and discount offers have also motivated such customers to take this shift in an elegant way. Also, the grocery online stores are seen continuously promoting that they are taking proper safety measures so that the items can reach out to the customers safe. This fact has also motivated the customers for the shift recently.

How is the impact?

In initial days of March, Big Basket, a major e-commerce site for groceries went upside down as it was not able to handle the number of requests coming up from various new customers. When statistics were checked, it was noticed that in one month, there was a huge rise in the number of new subscribers to the site. Among these new subscribers, there were also many such customers who have never tried any other ecommerce sites before.

We have chatted with one of the leading coupon website couponzguru they have seen a 300 % surge in grocery and medicines sale.

Also, they have said not just Big Basket, the same situation was noticed in the case of other ecommerce sites for necessary items also such as Grofers, Amazon Fresh, Flipkart Grocery and many online medicine stores too such as 1MG, Pharmeeasy andMedlife.

Also, confusion was created in between when the police forces were stopping the delivery persons of these ecommerce sites from reaching out to the respective customers due to misunderstanding of guidelines. But soon, proper steps were taken by the Government that solved out the confusion soon and the operations started smoothly once again.

Though many of the other ecommerce sites such as of Fashion brands like Flipkart, Myntra, and others are closed, the ecommerce sites for necessary items such as Amazon Fresh, Netmeds, Big Basket, and others are booming during the situation of the lockdown. Also, these ecommerce brands understand the sensitivity of the situation and hence are putting in their best efforts to serve the nation and its customers in the best possible way.