London, Apr 10: Ever since Jennifer Aniston and Owen Wilson ate dog biscuits on a German TV show, sales of dog food in Europe have seen a real upsurge.

And, thus, Swiss families have started to store of dog biscuits in their homes, instead of buying more expensive dishes.

"It may sound disgusting but dog food is made to human standards and is safe to eat," the Sun quoted a spokesman for supermarket chain Migros as saying.

Aniston and Wilson ate dog food after losing a dare on talk show Wetten Das.

The pair appeared on the show while promoting their new film `Marley And Me'. (ANI)