London, Nov 30 : In a bid to steer away from traditional promotional strategies, Russian advertising agencies have devised a new type of billboards—dogs.

Such agencies are encouraging dog owners to use their pets as ‘living’ billboards.

According to reports by austriantimes. at, the ‘Promo Dog’ project in Novosibirsk, Siberia, pays owners a fee to dress their pet pups in the latest in marketing fashion.

"We have launched this project in a time of financial crisis as an alternative to traditional advertising,” The Daily Express quoted a spokesman as saying. (ANI)