Clarion Gaming and GN Media have entered into a dynamic new partnership aimed at bridging Italy’s local gaming industry with global markets. Announced in Rome on November 4, 2025, this collaboration marks a defining chapter for Italy’s gaming ecosystem, uniting key industry regulators, institutions, and stakeholders in a movement designed to promote innovation, strengthen international visibility, and ensure sustainable growth. Positioned as a long-term alliance, the initiative underscores both organizations' shared commitment to cultivating Italy’s gaming landscape as a model of strategic development and cross-border collaboration.

Clarion Gaming and GN Media Unite for Italy’s Gaming Future

Two of the most influential names in global gaming — Clarion Gaming and Gn Media — have officially formed a strategic partnership to advance Italy’s gaming sector through a shared vision of innovation, sustainability, and international integration.

The collaboration formally debuted in Rome on November 4, 2025, setting in motion a series of initiatives aimed at creating a lasting bridge between Italy’s domestic gaming community and the worldwide industry. This alliance reflects both companies’ intent to leverage their respective strengths to amplify Italy’s global presence in gaming leadership and development.

A Landmark Gathering in Rome

To inaugurate the partnership, the two organizations hosted an exclusive reception drawing a powerful cross-section of the gaming ecosystem. The private event brought together regulators, institutional bodies, and prominent industry figures, signaling a united approach to reinforcing Italy’s market influence.

Among those in attendance were representatives from Agenzia delle Dogane e dei Monopoli (ADM), Italy’s leading gambling authority, senior officials from the Ministry of Home Affairs, and executives from AGCOM, Confcommercio, EUROMAT, and Confindustria. Each presence underscored the collaborative spirit behind the initiative — one grounded in transparency, engagement, and long-term policy evolution for regulated gaming.

Gn Media’s Vision: A Turning Point for the Ecosystem

Alessio Crisantemi, founder of Gn Media and host of the Italian Gaming Exhibition (IGE), described the partnership as “a pivotal step for the entire Italian gaming ecosystem.” According to Crisantemi, the partnership transcends mere commercial cooperation, embodying a shared purpose to connect Italy’s growing gaming sector to the rest of the world.

“ICE isn’t just a trade show — it’s the industry’s primary platform for innovation and business strategy,” Crisantemi said. “For us at Gn Media, joining forces with Clarion Gaming — the global leader in this vertical — means building a direct bridge between Italy and the international market.”

The collaboration, he added, seeks to sustain an “ongoing dialogue” between two worlds: exporting Italian creativity and integrity to a global audience while simultaneously welcoming international expertise and partnerships into Italy. This synergistic exchange is positioned as the engine that will drive sustainable growth and modernization within the Italian gaming landscape.

Clarion Gaming’s Commitment to Long-Term Growth

Echoing that sentiment, Ewa Bakun, Director of Industry Insights and Engagement at Clarion Gaming, emphasized the enduring nature of the alliance. “Italy is one of Europe’s most important gaming markets,” she noted, “and we’re excited to cement this strategic partnership with the team at Gn Media.”

Bakun highlighted that this is not a short-term initiative but a continuing collaboration designed to deliver tangible results throughout the year. The partners will jointly develop content, campaigns, and connections through the combined influence of Clarion’s ICE and Gn Media’s IGE platforms.

Leveraging this extensive network, the effort aims to facilitate reciprocal benefits — expanding Italian representation at global events like ICE while attracting more international operators and investors to Italy.

Unifying Vision: Innovation, Responsibility, and Global Reach

At its core, this alliance is founded upon four guiding pillars: innovation, networking, sustainability, and responsibility. The partnership envisions the creation of a resilient ecosystem where new technologies, ethical practices, and strategic alliances converge to propel Italy’s gaming industry into its next growth phase.

Both organizations have committed to expanding professional collaboration opportunities, aligning domestic regulations with global best practices, and opening new commercial pathways for local operators seeking global exposure.

The cooperation also represents a broader signal to Europe’s gaming scene, where Italy is emerging as a hub of modernization and structured regulatory reform. The long-term focus ensures the initiative will continue to evolve alongside market dynamics, investor interests, and technological transformation.