Specialized in manufacturing personal computers – Dell has released colorful range of its new consumer desktops – Inspiron 535 and Inspiron 545 – in the Indian PC market. With the launch of Inspiron 535 and Inspiron 545 desktops, Dell is looking to raise its market share in the Indian PC market.

The new desktops Inspiron 535 and Inspiron 545 specifically designed to target the younger generation. Dell has released the two desktops in eight different colors and configurations to match with young people’s colorful and glamourous lifestyle. The colorful desktops can be matched with the colors of living rooms, bedrooms or office décors. The eight colours in which the desktops are available include Piano Black, Pure White, True Blue, Formula Red, Tangerine Orange, Spring Green, Plum Purple, and Flamingo Pink.

In its press release, Dell has claimed that providing high magnitude of customization, the elegant looking mini towers – Inspiron 535 and Inspiron 545 – can be expanded and personalized according to requirements. The two desktops are transforming the “built- for-me” model, into “made-for-me”. Ab initio, the desktops will be sold via the Dell website and later they will be available in retail outlets of Dell India. Dell has also claimed that it is the first PC maker to offer color options for its entire range of new desktops.

The Director (Consumer Marketing), Dell India, Mr. Girish Mehta has stated that Dell has offered wide options to customers in picking their processors, form factors and colors to create their Inspiron desktops according to their own choice and lifestyle. The desktops offer versatility and customization suiting to everyone’s lifestyle and budget.

The Inspiron 535 and Inspiron 545 desktops are available with options of Intel Pentium, Intel Core 2 Duo and Intel Core 2 Quad with integrated Intel or ATI Radeon discrete graphics (ATI video cards). The desktops are available with up to 8GB memory (RAM) on select systems, HDD options of up to 750GB for the slim-tower form factor, or up to 1TB storage for mini-tower configuration. The Inspiron 535 and Inspiron 545 desktops can be purchased through Dell’s website – dell.co.in. The price of the two desktops starts from Rs 25,400.