Denmark’s gambling sector has witnessed a seismic shift, with online gambling expenditure soaring by 40% in May 2025—the highest single-month increase in more than four years. This robust surge, revealed by the Danish Gambling Authority, reflects a transformation driven by digital adoption, particularly in the iGaming arena. Mobile betting now commands a dominant share, while land-based casinos see softening demand. These trends offer compelling insights for investors and operators, hinting not only at evolving consumer behavior but also at the strategic imperatives for regional and possibly global gaming markets.

Danish Online Gambling Rockets: May 2025 Sets New Records

The Danish gambling landscape is advancing at an unprecedented pace, as highlighted by fresh figures for May 2025. In a month that rewrote the industry’s record books, online gambling revenue climbed by 40% year-on-year, reaching DKK 389 million, up from DKK 278 million in May 2024. This jump surpasses every monthly increase since January 2021, when a 44% gain was recorded.

For the broader market, total gambling expenditure increased by 19.5% year-on-year, affirming not simply growth, but an accelerating expansion across digital channels. Such a surge underscores the increasing sophistication and appeal of online gaming platforms among Danish consumers.

Mobile Betting Dominance: The Heart of Market Growth

Delving deeper, the latest data highlights that mobile betting remains the engine of this expansion, accounting for 66.43% of all gambling stakes in May 2025. This dominant position has persisted throughout the year, reflecting a clear and stable trend: Danish bettors favor the immediacy and convenience of mobile devices.

Mobile betting share in May 2025: 66.43%

Online casino GGR (May 2025): DKK 389 million

Online casino GGR (May 2024): DKK 278 million

Year-on-year growth (online GGR): +40%

Such figures reinforce the view that consumer preferences are anchored in mobility, flexibility, and digital-first experiences. Operators focusing on seamless, secure, and engaging mobile offerings are being directly rewarded by this shift.

Land-Based Casinos: A Declining Share Amid Digital Gains

While digital wagering powers ahead, the traditional brick-and-mortar casinos are feeling the pinch. In May 2025, land-based casino activity experienced a 4.7% decline compared with the previous year. Although this contraction was not enough to counterbalance the outsized growth from online platforms, it does reinforce a broader, possibly irreversible, trend.

For investors and business strategists, this divergence highlights both risk and opportunity. Companies slow to adjust their operating models or to invest in digital infrastructure could see their market share erode, while agile players capitalizing on digital migration stand to gain.

Actionable Takeaways and Strategic Outlook for iGaming and Online Casino Platforms

From a strategic perspective, several key points emerge from Denmark’s latest gambling data:

• Digital acceleration is relentless: Operators and stakeholders must prioritize digital transformation, especially on mobile, to remain competitive.
• Legacy business models face headwinds: Traditional casinos need innovation—omnichannel strategies and new in-person experiences—to maintain relevance.
• Investor focus should shift: Companies with robust online platforms or exposure to mobile gaming offer stronger growth prospects in the current environment.
• Policy and regulation will play a pivotal role as the sector expands, with responsible gambling frameworks growing in importance to sustain long-term viability.

By tracking Denmark—a mature, well-regulated market—stakeholders elsewhere can anticipate similar shifts, especially as digital infrastructure and consumer sentiment align globally. These insights offer a valuable case study not only for Scandinavia but for any jurisdiction eyeing the next phase of gaming growth.