FMCG giant Emami declared that it has roped in Indian cricket skipper M S Dhoni and Bollywood dimpled beauty Preity Zinta to promote its to-be-launched brand in the edible oils sector.

Confirming the development, Mr. Aditya Agrawal, Emami Director, said, "They (Dhoni and Zinta) have been signed up to endorse the brand of edible oils that we will be launching on February 19."

Dhoni and Zinta have been signed up for three years, Mr. Agarwal added.

However, Mr. Agrawal did not reveal the details regarding payments made to the celebs or the brand of the edible oil range, which will be launched by Emami Biotech Ltd.

He said that Emami's edible oils range comprise soya, mustard rice bran, palm and sunflower.

Both stars will join a list of famous persons that the company has contracted in the recent past to promote its different products.

Some of the biggies include megastar Amitabh Bachchan, Bollywood Badshsh Shahrukh, dhak-dhak beauty Madhuri Dixit, Saif's girl friend Kareena Kapoor, multi-talented Govinda, ace cricketer Sourav Ganguly and south Indian actor Mahesh Babu.

In the new ad, Dhoni will be seen in a Gladiator like avatar, whereas Preity will pose as Super-woman wearing a slim-fit silver body suit and a red cape.

In 2009, Emami planned to enter the edible oils section with the objective of clocking sales of around Rs 200 crore by the coming financial from the branded segment.

The commercial will hit TV screens next week from now.