GOD FATHER TRIOLOGY ON ZEE STUDIO – OFFERS YOU MOVIES, YOU CANNOT REFUSE

GOD FATHER TRIOLOGY ON ZEE STUDIO – OFFERS YOU MOVIES, YOU CANNOT REFUSEContinuing its Godfather Saturday's property, Zee Studio will showcase Godfather II on 21st Aug 9pm and Godfather III on 28th Aug 9pm

An innovative marketing campaign is being initiated by Zee Studio to promote Godfather Saturdays.

To pull the younger audience to this Hollywood cult Trilogy, Zee Studio has created a Godfather Face Book page where it is running 2 contests - Godfather Confessions - Trivia and Post your Godfather Picture. In Godfather Confessions - Trivia, users will post onto the wall or in the notes section. Best entry wins. In "Post your Godfather Picture" users can post their suited up `God fatherly' pictures to get a prize.

Zee Studio plans to promote the property off air to build appointment viewer ship via Sms Godfather Trivia Questions campaign. Questions posted on TV during films have to be answered correctly to win prizes.

Zee Studio will have specially branded God Father Buses plying across Mumbai for a period of 2 weeks.

It has also tied up with a Radio Channel to promote the "Ride The God Father bus".

In extension to the campaign, a month long theatre slides and Translites in all major Theatre chains in Metros are done

OOH Media is also tapped to promote the Trilogy.

Considering the kind of buzz Godfather series has created, Zee Studio plans of continuing to showcase crime movies in this time band, after it has exhausted the trilogy.

Godfather, the most revered trilogies in cinematic history have fetched a total of 9 Oscars, another 29 wins and 47 nominations. It is rated as number one film in IMDB in the list of the top 250 movies of all time (based on the votes of its registered users).

Since its release in 1972, "The Godfather" has become an indelible fixture in popular culture. It defined the gangster genre and continues to serve as a benchmark for all the films that would follow in its footsteps.

-- Sampurn Wire