The Rs 9,500 crore Godrej Group unveiled its new marketing as well as branding plan at its headquarters on Friday.

The new plan delineates a roadmap for the group to invest in a new Godrej master brand and corporate identity, and targets an aggressive profit growth of 25-30% annually.

The group expects a three-fold increase in its revenues from its fast moving consumer goods (FMCG) FMCG business over the next four year (2012).

Adi Godrej, Chairman Godrej Group stated, “We are aiming to triple our turnover by 2012 by focusing on our fast moving consumer goods (FMCG) business — Godrej Consumer Products (GCPL), Godrej Sara Lee and Godrej Hersheys. At present the consumer goods turnover is Rs 2,300 crore and the group aims to reach revenues of Rs 8,000 crore for this business in the next four years. We will also look at inorganic growth as a medium to grow.”

The group said that the growth would be achieved through both the organic and inorganic routes. It also plans to roll out new product lines, increase its competitiveness against global brands, and refresh its 111-year old brand to entice younger consumers.

In the process, the group would be investing Rs 100 crore per year on brand communications.

Godrej runs its FMCG operations through Godrej Consumer Products Ltd., and other unlisted group companies including Godrej Hershey Foods & Beverages Ltd., Godrej Sara Lee Ltd., and also possesses a number of popular domestic brands like Goodnight mosquito repellent, Kiwi Shoe Polish, Cinthol soap, Godrej Tea, Sofit Soyamilk and Ambi Pur car air fresheners.

The group wants to concentrate on four ‘hero’ businesses; personal grooming, properties, furniture and appliances that would permit the group leverage its level, talent know-how, experience and equity.

According to Adi Godrej the group’s total turnover was Rs 95 billion during the last fiscal.

He said that the unlisted group company Godrej Properties Ltd. hit the group’s overall growth rate of 25% and added he plans to list it shortly when the stock market condition stabilizes.

Shares in flagship Godrej Industries Ltd. closed the trading week ended Thursday, at Rs 269.90, up 1.8% on the Bombay Stock Exchange (BSE).