The international non-governmental organization for the protection and conservation of the environment – Greenpeace has triggered off its new campaign to make the IT industry to take some serious steps to address climate change issues. Greenpeace has launched 'Cool IT' campaign to urge the IT companies to better manage greenhouse gas emissions.

The 'Cool IT' campaign is aimed to press the IT firms to cut down their greenhouse gas emissions and to educate customers about greenhouse gas emissions. Greenpeace feels that the IT companies could help reduce the greenhouse gas emissions by as much as 15 per cent.

The 'Cool IT' campaign has been launch to support the December's UN Climate Summit in Copenhagen. Greenpeace is urging the IT companies to play a critical role to support climate-change policy of UN.

The head of Greenpeace's international toxics campaign, Zeina Al Hajj says, "While governments across the globe are debating climate-saving policy, it is disappointing that innovative IT companies who stand to profit handsomely from tech solutions that reduce greenhouse gases, are sitting on the fence when it comes to advocating for science-based greenhouse gas emissions cuts.”

Greenpeace has started a ranking system to acknowledge the IT companies that are doing commendable job to manage climate change. According to Greenpeace ranking, IBM is top ranking company with 29 points out of 100, Sun Microsystems is second top ranking company with 29 points, followed by Dell with 21 points, Cisco with 19 points, Intel with 18 points, Fujitsu with 18 points, Nokia with 16 points, HP with 13, and Microsoft with 7 points. Sony with 7 points, Sharp with 5 points, and Toshiba with 2 points are at the bottom of the list. The Greenpeace ranking can be checked at www.greenpeace.org/coolit.