Washington, Feb 26 : Pop princess Britney Spears' ex-husband Kevin Federline has launched a new kids clothing line, which he hopes will save folks money.

Federline was looking for ideas for his new range at the Project trade show in Las Vegas on February 24, and insists his kiddie clothing will be "reasonable" and well made.

"I'm trying to take it seriously and make a quality product for kids but not have parents pay like $500 or something ridiculous for a pair of jeans," Contactmusic quoted him as telling WomensWearDaily. com.

"You buy your kids a pair of True Religions then they roll around in the dirt like kids do and a 200 dollars pair of jeans is gone. With this economy, I'm looking to do something much more reasonable," he added. (ANI)