Land Rover to launch new Jaguar sub brand

Land Rover to launch new Jaguar sub brand Tata motor-owned, Land Rover is planning to introduce a new performance sub brand within the line of Jaguar R models.

John Edwards, the Global Brand Director of Land Rover said that the company is considering launching the line-up and a new performance sub brand is on in planning stages. The lineup now has features various highly impressive models with advanced technologies.

The company recently launched, Evoque, which is one of the lightest vehicles to be built by Land Rover and offers high power performance. The company has the emerging markets in countries like India and Chian in moind for the model.

Most luxury car manufacturers have a performance division which builds exclusive fast cars, like Mercedes - AMG, BMW - M division, Jaguar - R, Chrysler - SRT. Land Rover is now planning to release its own performance sub- brand adding appeal to its brand.

The company already offers supercharged versions of Range Rover and Range Rover Sports and is reportedly developing a more than 300PS version of Evoque. Edward hinted that if the customers from markets such as those in India and China demand more performance, then the model will be released soon.