Riga - Up to 2,000 blondes are expected to march through the streets of the Latvian capital Riga at the weekend, in a politically- incorrect celebration planned by the Latvian Blondes Association.

The so-called "Parade of Blondes" will enforce a strict dress code for the day with all women marching in fetching red, pink and white outfits.

Ahead of the event, individuals and teams of up to 10 blondes have been registering at a dedicated website which includes a history of Barbie dolls, blonde jokes and information about a campaign to make UNESCO designate May 31 as "International Blondes Day."

As well as the main parade, participants will compete in blonde golf and tennis tournaments, a fashion show and will attend various parties.

Prizes will also be awarded for best blonde policewoman, best blonde TV star and even best blonde journalist.

The mobilisation of blonde power also aims to raise money for Latvian children's charities. (dpa)