Popular American publication, Playboy Magazine has indicated that its new app for Apple's iPhone smartphone will comply with company's regulations.

Playboy has said that the app will indeed include pictorials but not those that violate company's terms and conditions, indicating that the nudity will be excluded from the app. A spokeswoman for Playboy said that app will comply with Apple's content standards and does not include any form of nudity. The opening video of the app features Miss February 2011, Kylie Johnson.

Scott Flanders, chief executive of Playboy Enterprises, in a statement that, "As the on-the-go extension of the Playboy brand, our new app brings the best of Playboy with original, thought-provoking and enticing bite-sized content that captures our design-driven and discernible style."

He also said that the new Playboy for iPhone is designed with a view to attract new Gen Y fans, who appreciate artisanal good life and modern culture. Playboy is offering the Playboy for iPhone app with three different subscriptions for the users. The users will be able to choose form a recurring monthly fee of $1.99, a six-month subscription for $10.99 and a yearly package for $19.99.