UK's super market giant, Tesco has been forced to pull back a national advertising campaign for milk after it was found that the company used beef cattle in the advertisement.

The advertisement, which has been designed to announce a cut in the price of a four-pint bottle of milk, showed pictures of a type of cattle that are exclusively bred for meat. Following the advertisement, many customers took to twitter to criticise the supermarket. The company has said that adverts were being replaced following the error.

The error was first noted by farmers, who pointed out that the cows on show were Hereford cross cow, which are kept for beef production rather than milk. The company did not announce the number of posters that were printed but said that it was a national campaign and the company is taking steps to resolve the issue. The company did not announce the loss to the company.

A Tesco spokesman said, "As soon as we spotted this mistake we organised for new pictures to be used, which customers can expect to see in their local store very soon."