The US mattress industry has undergone a notable transformation in recent years, driven by a surge in e-commerce, innovations in sleep technology, and a growing consumer focus on orthopedic support and recovery. From legacy players like Tempur Sealy and Sleep Number to rising disruptors such as Helix, Bear, and Saatva, the competition has intensified across price, performance, and perception. This article provides a comprehensive, fully rewritten overview of the top 10 mattress brands in the United States, capturing their financial growth, technological advancements, celebrity endorsements, and clinical credibility—as of 2025.

Tempur Sealy: Market Dominance and Endorsement-Backed Resurgence

Tempur Sealy International, Inc. maintains its status as the largest mattress manufacturer in the United States, with a commanding market share and a diversified product portfolio. Its flagship Tempur-Pedic line, featuring premium memory foam and hybrid constructions, continues to resonate with customers seeking luxury sleep solutions.

After struggling with growth prior to 2017, the company redirected its efforts toward online distribution. This pivot proved timely, as the pandemic accelerated e-commerce adoption in the mattress segment. Today, Tempur Sealy boasts a market capitalization of approximately $9.63 billion.

The brand enjoys high-profile backing, with endorsements from Drew Barrymore and Jennifer Aniston, who have publicly praised the TEMPUR-Adapt and TEMPUR-LuxeAdapt models for their superior comfort and pressure relief.

Sleep Number: Smart Beds for a Data-Driven Sleep Generation

Sleep Number has carved a unique niche through its adjustable air mattresses and proprietary smart bed technology, offering individualized sleep tracking and comfort adjustments.

With a current market cap of around $450 million, the company has sustained steady expansion, bolstered by both online and in-store sales strategies. Its Sleep Number 360 i8 smart mattress is not only a commercial success but also enjoys celebrity approval from NFL star Travis Kelce, who touts the bed’s ability to provide personalized comfort through responsive sleep sensors.

Saatva: Made-in-America Quality Meets Orthopedic Precision

Saatva is revered for its U.S.-manufactured luxury mattresses that combine traditional craftsmanship with modern ergonomics. Its innerspring and hybrid options, particularly the Saatva Classic and Saatva Latex Hybrid, are frequently recommended for those dealing with chronic back issues or joint discomfort.

The brand’s orthopedic focus has not gone unnoticed by celebrities either—Sandra Bullock reportedly favors the Saatva Latex Hybrid for its combination of support and eco-friendly materials.

Helix: Customization and Clinical Approval Fuel Rapid Growth

Helix Sleep has emerged as a standout in the direct-to-consumer, bed-in-a-box segment. The company’s ability to tailor mattresses to sleep positions and firmness preferences sets it apart. Its Helix Midnight Luxe model has become a top-tier offering, especially for side and back sleepers with orthopedic concerns.

Regarded as a leading mattress of 2025 by multiple sleep experts, the Midnight Luxe balances support and cooling, and has gained strong traction in the health and wellness community. Doctors frequently recommend this model for its pressure-relieving features.

Bear: Athletic Recovery and Spinal Support in Focus

Bear Mattress caters specifically to athletes and active individuals by designing beds that promote muscle recovery and spinal alignment. The Bear Elite Hybrid is the brand’s premium model, lauded for its cushioning, joint support, and medium-firm feel.

This focus on recovery has drawn endorsements from sports medicine professionals, with the Bear Elite Hybrid emerging as a top pick among orthopedic specialists for individuals with chronic pain or intense physical demands.

Leesa: Cooling Innovation for Modern Sleepers

Leesa has expanded beyond its initial foam offering to include hybrid and cooling-focused models. Its Leesa Sapira Hybrid mattress is well-regarded for its breathable design and pressure relief—features that particularly benefit hot sleepers and combination sleepers.

With a strong online following and favorable reviews, Leesa has maintained consistent, if modest, growth over the past few years. It remains a preferred option among younger consumers prioritizing comfort and value.

DreamCloud: Orthopedic Support Wrapped in Luxury

DreamCloud’s Premier mattress has made a name for itself in the hybrid segment with its multi-layered foam construction and individually wrapped coils. Designed for back and stomach sleepers, the DreamCloud Premier offers exceptional spinal alignment, especially beneficial for those with musculoskeletal issues.

The brand continues to receive acclaim from medical reviewers for blending orthopedic support with plush comfort, making it one of the most recommended mattresses in its price range.

WinkBed: Built for Longevity and Targeted Back Relief

WinkBed specializes in hybrid mattresses that address long-term durability and ergonomic precision. Available in multiple firmness options, WinkBed is consistently highlighted for its robust build quality and high weight capacity.

Its reputation is especially strong among those dealing with back pain, as sleep professionals frequently suggest WinkBed for its firmness stability and zoned lumbar support.

Brooklyn Bedding: Firmness Options for Niche Needs

Brooklyn Bedding’s product line spans a broad range of user needs, from firm foam models to ultra-supportive hybrids. The Titan Plus model stands out for its extra firmness and reinforced coils, making it an ideal solution for heavier individuals or those with arthritis.

As a domestically manufactured brand, Brooklyn Bedding has attracted attention for offering value without compromising on support.

Nolah: Pressure Relief Meets Eco-Conscious Design

Nolah's range of mattresses is distinguished by proprietary foams that provide responsive pressure relief while keeping the sleeper cool. The Nolah Evolution Hybrid and Nolah Signature 12” are particularly effective for side and back sleepers with joint sensitivity.

Both models rank highly among doctor-recommended beds for orthopedic alignment, and Nolah’s emphasis on sustainable materials has widened its appeal in health-conscious circles.

Sales Performance and Market Dynamics: A Three-Year Snapshot

Tempur Sealy and Sleep Number continue to lead the pack in terms of sales volume and growth, especially due to their aggressive online expansion. Amazon and Mattress Firm remain dominant retailers, accounting for 20% and 18% of mattress unit and dollar market share, respectively, as of 2023.

Emerging players like Helix and Bear have leveraged specialization and customization to carve out significant market positions. Their focus on health-oriented features and flexible ordering models have proven especially effective in post-pandemic consumer behavior trends.

Highest-Rated Mattresses by Sleep Experts and Consumers

Several models have earned exceptional praise from both experts and everyday users:

Helix Midnight Luxe: Top-rated for cooling, support, and responsiveness—widely considered the best all-rounder of 2025.

Saatva Classic: A favorite among those with chronic back pain and orthopedic needs.

Bear Elite Hybrid: Highly regarded for athletic recovery and joint relief.

DreamCloud Premier: Excellent ratings for its supportiveness and value.

Nectar Mattress: Crowned “Best Overall Mattress of 2023” by Forbes.

Medical and Celebrity Endorsements Add Credibility and Visibility

Doctor-backed recommendations remain a major trust signal for orthopedic-conscious consumers. The Helix Midnight Luxe, Bear Elite Hybrid, and Nolah Signature receive frequent endorsements from orthopedic and sleep medicine professionals.

High-profile endorsements further shape consumer perception:

Drew Barrymore: TEMPUR-Adapt

Jennifer Aniston: TEMPUR-LuxeAdapt

Travis Kelce: Sleep Number 360 i8

Oprah Winfrey: Cocoon Chill

Sandra Bullock: Saatva Latex Hybrid

These endorsements not only boost brand visibility but also validate performance claims across a broader audience.

Key Mattress Models and Comparative Overview

Conclusion: Performance, Customization, and Endorsements Shape the 2025 Sleep Market

The U.S. mattress industry continues to be reshaped by a confluence of factors: accelerated online retail, rising consumer health awareness, and the power of both celebrity and clinical endorsement. Legacy giants like Tempur Sealy and Sleep Number have leveraged brand trust and innovation to maintain dominance, while challengers like Helix, Bear, and Saatva are rewriting the rulebook through specialization and direct-to-consumer models.

Among all, the Helix Midnight Luxe emerges as the most well-rounded mattress of the year, backed by expert reviews, doctor endorsements, and widespread consumer acclaim.

For buyers prioritizing spinal alignment, joint relief, or luxury performance, the field is rich with options—validated not just by sales numbers, but by a chorus of voices from medicine, media, and the marketplace.