Parle Agro has entered in the 100% pure juice category. Parle Agro is a leading name in the beverage industry of India. It has launched a new juice brand, Saint Juice. It would be available in three variants namely Orange, Mixed fruit and Grape without addition of any sugar or preservatives. It is, perhaps, the first pure Mixed Fruit juice with 100 percent juice ingredients.

Addressing a press conference in Mumbai, director of Parle Agro, Ms. Nadia Chauhan said that people prefer pure juice and Saint would deliver a pure and wholesome experience. People are becoming more health conscious and want product without addition of sugar, colour or preservatives. 'Saint Juice' would give a stiff competition to brands like Frooti and Appy Classic by its quality. Parle Agro would also import best fruits from international market besides orchards in India.

Saint Juice would be available in 1 litre and 200 ml SKU’s. The price for 1 litter Grape and Orange variants is fixed at Rs. 95 while mixed fruit variant can be purchased at Rs. 100. It would be available in metros, mini-metros of every state. It would also be sold in hotels, restaurants, canteens, colleges, hospitals, multiplexes etc.