PepsiCo sings up Unmukt Chand as new brand ambassador
The Indian unit of the global good and beverages major, PepsiCo has said that it has signed up India's U-19 Cricket World Cup winning team captain Unmukt Chand as its new brand ambassador.
The company said in a statement that Unmukt Chand will now feature in its ad campaign along with other senior players like MS Dhoni, Virat Kohli and Suresh Raina. The new ad film, which is a part of Pepsi's "Oh Yes Abhi!" campaign focussing on youth, will showcase the new star being impatient to become a part of the Indian cricket team that strengthens Pepsi's image in a fun and exciting manner.
"We are proud to associate with Unmukt Chand, who truly reflects Pepsi's Oh Yes Abhi! attitude and are confident that he will lead the next-generation of players who personify the same philosophy," said Homi Battiwalla, Senior Director for Marketing for colas, juices and yhydration.
Unmukt Chand led the country's Under-19 Indian Cricket Team to a World Cup victory in 2012 and he will now be play the Indian Premium League in April-May, 2013 in India. He comes from a middle class family in Delhi and has continued his studies at prestigious St Stephen's College even as he had a hectic playing schedule.