PepsiCo sings up Unmukt Chand as new brand ambassador

PepsiCo sings up Unmukt Chand as new brand ambassadorThe Indian unit of the global good and beverages major, PepsiCo has said that it has signed up India's U-19 Cricket World Cup winning team captain Unmukt Chand as its new brand ambassador.

The company said in a statement that Unmukt Chand will now feature in its ad campaign along with other senior players like MS Dhoni, Virat Kohli and Suresh Raina. The new ad film, which is a part of Pepsi's "Oh Yes Abhi!" campaign focussing on youth, will showcase the new star being impatient to become a part of the Indian cricket team that strengthens Pepsi's image in a fun and exciting manner.

"We are proud to associate with Unmukt Chand, who truly reflects Pepsi's Oh Yes Abhi! attitude and are confident that he will lead the next-generation of players who personify the same philosophy," said Homi Battiwalla, Senior Director for Marketing for colas, juices and yhydration.

Unmukt Chand led the country's Under-19 Indian Cricket Team to a World Cup victory in 2012 and he will now be play the Indian Premium League in April-May, 2013 in India. He comes from a middle class family in Delhi and has continued his studies at prestigious St Stephen's College even as he had a hectic playing schedule.