Pragmatic Play, one of the industry’s top iGaming content providers, is expanding its Latin American presence with a new strategic alliance with DoradoBet in Peru. Through this enhanced partnership, DoradoBet will integrate Pragmatic Play’s Smart Studio technology, empowering the Peruvian operator to customize live casino environments that strengthen brand identity and player engagement. The deal highlights the growing appetite for immersive and localized gaming experiences in Latin America—an increasingly competitive market. Executives from both companies called the move a meaningful step in advancing innovation, personalization, and player retention strategies within the region’s fast-growing digital entertainment sector.

Pragmatic Play Expands Latin American Footprint

Pragmatic Play continues its aggressive push across Latin America, cementing yet another major deal in the region. The iGaming powerhouse confirmed this week that it has deepened its collaboration with DoradoBet, a trusted Peruvian gaming operator, by extending their existing partnership.

Under the fresh agreement, Pragmatic Play will equip DoradoBet’s online platform with its Smart Studio content, a dynamic solution designed to elevate the live casino experience. This integration marks a pivotal milestone in Pragmatic Play’s ongoing strategy of regional expansion, as it builds momentum across key Latin American gaming markets.

The innovative Smart Studio technology not only allows operators to curate live casino environments aligned with their visual identity but also ensures seamless brand consistency across gaming experiences. For DoradoBet, this means a customized suite of live casino products that blend immersive gameplay with enhanced user engagement—an advantage critical to maintaining player loyalty in a fiercely competitive market.

Empowering DoradoBet with Smart Studio Technology

Through this integration, DoradoBet is set to expand its live casino offering in Peru by leveraging Pragmatic Play’s multi-feature Smart Studio solution. This proprietary system provides adaptable design templates, optimized layouts, and intuitive tools that enable operators to craft unique live casino atmospheres in real time.

By placing branding control directly into the operator’s hands, Smart Studio supports a higher degree of market localization and differentiation. For DoradoBet, the benefits extend beyond aesthetic customization—it’s about deepening engagement, retaining existing players, and attracting new audiences with experiences that feel personal.

The live casino segment has emerged as one of the most resilient verticals in Latin America’s online gaming industry, favored by consumers seeking authenticity and interactivity. Pragmatic Play’s Smart Studio framework amplifies that trend by marrying technological adaptability with brand identity, allowing companies like DoradoBet to stand out in a marketplace driven by innovation and player trust.

Executive Voices: A Shared Vision of Innovation

In a statement celebrating the partnership, Augusto Pflucker, CEO of DoradoBet Perú, described the collaboration as a “new chapter” that aligns with the company’s strategy to deliver standout gaming experiences.

“Smart Studio gives us the tools to elevate our brand presence on the tables and deliver a more immersive product to our players,” Pflucker said, underscoring the platform’s potential to redefine DoradoBet’s digital positioning in Peru’s rapidly evolving gaming ecosystem.

Adding to the optimism, Victor Arias, Vice President for Latin America at ARRISE, which powers Pragmatic Play, highlighted the move as part of a broader regional trend. “Smart Studio continues to expand its reach in Latin America, enabling operators like DoradoBet to provide more engaging player experiences while enhancing brand visibility in competitive markets,” Arias noted.

Their comments reflect a harmonious objective—leveraging technology to bridge entertainment value and brand distinction, particularly in markets that are embracing digital transformation at an accelerated pace.

Driving Engagement Through Content Diversity

This partnership announcement follows Pragmatic Play’s recent release of its new deep-sea adventure slot, Mermaid’s Treasure Trove, further strengthening its content portfolio. Such diversification underscores the company’s commitment to providing operators with an array of high-quality gaming solutions that cater to both local tastes and international standards.

By pairing its technological infrastructure with an ever-expanding library of engaging content, Pragmatic Play positions itself as more than a content supplier—it becomes a strategic enabler of next-generation gaming experiences. For DoradoBet, this presents a tangible opportunity to scale up its offerings in alignment with evolving consumer preferences in Peru’s digitized entertainment landscape.