Pragmatic Play, a leading provider of online casino games, continues its ambitious expansion strategy with a newly announced alliance with Casinuu, a trusted Latin American operator. Under the terms of the partnership, Pragmatic Play will supply Casinuu with games from its award-winning portfolio, including offerings from the Live Casino, Virtual Sports, and Slots verticals. This move aligns with Pragmatic Play's ongoing efforts to strengthen its foothold in Latin America, while also providing Casinuu with high-quality, engaging gaming experiences for its users.

Strengthening Casinuu’s Platform with High-Quality Content

Diverse Game Portfolio: Through this partnership, Casinuu will gain access to a wide variety of fan-favorite titles, including popular releases like Bet Behind Pro Blackjack and Sweet Bonanza 1000.
Focus on Player Experience: The addition of Pragmatic Play’s award-winning games aims to deliver engaging and rewarding experiences for Casinuu’s player base.
Enhanced Market Offering: By incorporating high-quality titles from Pragmatic Play, Casinuu is expected to further strengthen its competitive position in the Latin American gaming market.
This collaboration underscores both companies' commitment to delivering exceptional gaming experiences and fostering long-term player engagement.

A Strategic Move to Accelerate Growth in Latin America

Market Expansion: The partnership marks a significant milestone in Pragmatic Play’s strategy to expand its presence in Latin America, a region known for its growing appetite for online gaming.
Leveraging Local Expertise: Casinuu’s local expertise and innovative approach make it an ideal partner for Pragmatic Play’s expansion efforts, allowing the company to engage new customers and retain existing ones.
Enhanced Market Reach: By partnering with Casinuu, Pragmatic Play gains access to a broader audience, positioning itself as a top-tier provider in the region’s highly competitive iGaming market.
This strategic move highlights Pragmatic Play’s commitment to establishing itself as a leader in the Latin American gaming industry.

Leadership Insights: A Partnership Built for Success

Casinuu's Perspective: Tatiana Salazar, Casinuu’s Commercial Director, expressed excitement about the partnership, emphasizing that Pragmatic Play’s portfolio is renowned for its variety and quality.
Pragmatic Play’s Vision: Victor Arias, VP LATAM at ARRISE powering Pragmatic Play, described the collaboration as an important step in the company’s journey to deliver top-tier gaming experiences across Latin America.
Shared Goals: Both leaders expressed confidence that the partnership will bring incredible value to players, driven by a shared vision for innovation and excellence in gaming.
The alignment of values and goals between the two companies sets the stage for a successful and mutually beneficial collaboration.

Pragmatic Play’s Continued Focus on Global Expansion

Recent Partnerships and Sponsorships: Earlier this year, Pragmatic Play signed a sponsorship deal with Aprilia Racing, marking its entry into the motorsport vertical as the main sponsor of the MotoGP team.
Upcoming Industry Events: Pragmatic Play is set to sponsor and attend the SBC Summit Rio 2025, a prestigious gambling industry event taking place from February 25 to February 27 at the Riocentro in Rio de Janeiro, Brazil.
Commitment to Growth: These initiatives reflect Pragmatic Play’s continued focus on expanding its market reach, driving brand visibility, and delivering high-quality gaming experiences globally.
Pragmatic Play’s strategic investments and partnerships demonstrate its commitment to long-term growth and industry leadership.

Impact on the iGaming Industry

Raising Industry Standards: By collaborating with trusted operators like Casinuu, Pragmatic Play is contributing to raising the standards of iGaming in Latin America.
Fostering Innovation: The partnership is expected to drive innovation in game development, offering players more engaging and immersive experiences.
Industry Leadership: Pragmatic Play’s continued expansion efforts position the company as a key player in the global iGaming industry, setting an example for responsible growth and innovation.
This partnership highlights the importance of collaboration in driving industry growth and delivering exceptional value to players.