Radico Khaitan ties knot with SNJ Distillers

Radico Khaitan ties knot with SNJ DistillersRadico Khaitan, India's second-largest spirits maker by volume, has entered into an agreement with the Chennai-based SNJ Distillers Pvt. Ltd. to bottle a new brand of rum and brandy.

The tie-up will provide for Radico Khaitan to market Black Cat Rum and Black Cat Brandy through SNJ. The move is expected to strengthen its position in the markets.

SNJ Distillers is a new bottling unit which commenced and stabilized operations with a capacity of over a million cases a year. It should be noted that this is the third partnership for the company in Tamil Nadu after with Midas Golden Distilleries and Empee Distilleries.