Wellington, Mar 13 : Looks like the credit crunch hasn't even spared Playboy mogul Hugh Hefner, for he is reportedly selling his Holmby Hills mansion.

According to the Los Angeles Times, the mansion, quite reminiscent of the Playboy Mansion, was on the market for 28 million dollars.

The octogenarian tycoon bought the mansion for 6.7 million dollars in 1998.

Just behind the mansion is the Los Angeles Country Club, reports the NZPA.

The mansion boasts five bedrooms, seven bathrooms, three fireplaces, a library and massive lawns. (ANI)