Washington, July 20 : People make more impulsive purchases while talking on cellphones or dealing with an adamant child, says a new study, which suggests that consumers are more likely to make spontaneous purchases for one brand over another if they are distracted while shopping. 

The study, which has been published in the Journal of Consumer Research, surveyed undergraduate college students by measuring their preference for a variety of soft drinks, including Coke and Pepsi.

In one experiment, participants were shown Coke and Pepsi paired with either positive words and images such as the word amazing or an image of a mother holding a child, and some negative such as the word terrifying or an image of exhaust coming from a car. 

Washington, July 19: American scientists have found that human cytomegalovirus (HCMV) uses a cloaking device, partly made of stolen goods from healthy cells, to avoid being detected and killed by t

Washington, July 19: A new research carried out by scientists at the University of Liverpool in the UK, has found how Saharan dust storms help sustain life over extensive regions of the North Atlan

Washington -