SAB TV is all set to launch its new lighthearted comedy- ‘Sajan re jhoot mat bolo’, by the production house Optimystix. ‘Sajan re jhoot mat bolo’ will go on-air from next week and the channel promises to give a new flavor to entertainment with this serial.

The show’s star cast includes Sumeet Raghavan, Apara Mehta, Tiku Talsania, Mugdha Chapekar, Rajiv Thakur, Ami Trivedi, Melisa Pais and many more.

Touted to be a rib tickling comedy, the serial narrates the roller coaster journey of Apoorva’s (Sumeet Raghavan) life. Apoorva is an orphan who has lied to his boss Dhirubhai Jhaveri in Mauritius to get a job. What follows is a laugh riot of cover-ups and goof-ups, as Apoorva tries to keep up with his lie.

Dhirubhai, a believer in the Indian joint family, is bowled over by Apoorva's imaginary family in India and decides to marry his niece to Apoorva.

Though, Apoorva loves Aarti (Mugdha Chapekar) but now he has to create a family to save the love of his life. Thus begins a hilarious journey of this young man who has to save himself from getting exposed in front of his love and father in law.

On this the producer, Vipul Shah commented, "We are glad to make this show, and that too for SAB. It is a very different show, which will be liked by the audience."

SAB TV Business Head, Mr. Anooj Kapoor stated, "I am happy to say that the channel has successfully managed to engage the entire family to watch television together with its unique fun-filled content. With 'Sajan re jhoot mat bolo' we are confident to further strengthen our position."

-Rachana Trivedi/ Sampurn Media